Where the budgets at?
SMS, that’s where!
According to Mobile Marketing Association president, Michael Wehrs anyway. In a recent interview with Online Media Daily, Wehrs states that businesses are shifting more and more of their budgets to mobile for several reasons, including the ease of targeting and segmentation, the high click through rates and direct nature of delivery.
This is obviously great new for us and the industry and its good to see our public body so bullish.
Posted in Digital Marketing, Industry News, Mobile Marketing |
Marketing SMS response rates
Feedback we are getting from our clients regarding the response rates of campaigns are certainly promising. We will be releasing more detailed info in the form of a white paper soon but read on for a summary of the info compiled thus far:
Average response rates: 22% – As far as we are concerned this is a great result, we were expecting to see results around the 15% – 20% based on forrester reports etc, so at 22% we are very happy. In addition to this some coupon campaigns ( the easiest to accurately track) have shown up to 60% response rates. We will do a later post with tips on how to achieve this with your campaigns.
18% of adverts received were shown to friends. This is an important metric as it shows that with a list of say 1000 subscribers you could actually be reaching 1180 people. (We are still gather data on this and so may change the actual figure for the white paper but this is how it stands now).
So, there is your summary, look out for the white paper and in the mean time why not gauge your results against these and see how your campaigns are doing.
Posted in Analytics & Tracking, Digital Marketing, Mobile Marketing |
The importance of opt-outs
I was reading a report recently about the psychology behind marketing and human perception and it brought up some interesting points that I think relate directly to sms marketing, more specifically the ability for people subscribed to your lists to opt out.
You may think, as i did, that giving the subscriber that little reminder that he / she can opt out may encourage some, however quite the opposite is true. Of course some people will choose to exercise this right for whatever reason, however, by giving them the choice, openly and easily, consumers are given the power of choice and shown that you as a business care enough about your customers to enable them to walk away if that’s what they want. Belief it or not, this actually encourages them to stick around and improves their perception of your brand.
So, with all the rules and regulations that say you have to offer opt outs making you feel slightly cheated, they really are doing you a favor. In addition to this it is important for you from a marketing perspective to increase the quality of your lists, the easiest way to do this is to have the people who really have no more interest in your messages away. There is no point in you spending the money to market to someone who has no chance of ever returning that investment.
So just remember, opt outs are good, they help to make your campaigns more successful and help keep your customers happy.
Posted in Best Practices, Content, Digital Marketing, Tips & Tricks |
Merry Christmas
Merry Christmas from everyone here at gBlast. Its your continued support that gets us up in the morning so I would like to say a huge thank you. We have credit EVERY single account with 100 free credits in the spirit of giving 
, although I encourage you to use them soon as unlike our normal credits these ones will expire!
On a side note, given the time of year, gBlast is being really tested to the max by all you guys getting your last minute messages out and our support teams are receiving a lot of questions, please be patient, we are getting through them and will answer you as soon as possible. Also keep checking the blog as the more common questions will probably be answered here soon.
Cheers and hope you have a great Christmas and New Year!
Posted in gBlast Customers |