Work on our first API is underway and its looking guuud! As some of you know, an API was not something we had intended on rolling out this early on however enough of you asked that we just had to answer the call of natural progression. We are aiming to give you a first look at it within the next month so keep your eyes peeled and start thinking of interested ways you can integrate SMS into your current projects.
Our API… integrate gBlast features into… well anything
August 2nd, 2008
Posted in gBlast API, gBlast News |
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Spam Hurts
July 29th, 2008
Reading a recent paper commissioned by messaging security firm Cloudmark , I was shocked to learn that 66% of UK mobile phone users have received spam text messages with that figure rising to 75% among 18 to 24 year olds. Now this report was more focused on mallicious spam in the form of phishing attacks or similar, however just like in email SMS spam can and will, if not properly controlled become a problem. Not just to the end user receiving it but also to the SMS marketing industry as a whole.
The more companies that use lists that were not generated using opt-in mechanisms, the less effective SMS marketing becomes. Do your part and don’t buy lists, save your money, buy our guys a new coffee machine or something! 
We takes steps internally to help prevent spamming and we also offer a wealth of info to help you guys collect opt-in lists that will help improve the effectiveness of your campaigns and increase your ROI.
Posted in Content, Deliverability, gBlast News |
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