You may not have heard of it yet but i’m pretty sure you will soon. Microsoft’s new social media focused phone is an interesting one to be sure, you can read more about it here.
Despite not being received too well I still see a market for them and find myself wondering what kind of impact these devices will have on social media as a marketing platform. Already a huge growth area, I can see this making waves.
What are your thoughts?
Posted in Community, Digital Marketing, Mobile Marketing, Technology |
SMS, that’s where!
According to Mobile Marketing Association president, Michael Wehrs anyway. In a recent interview with Online Media Daily, Wehrs states that businesses are shifting more and more of their budgets to mobile for several reasons, including the ease of targeting and segmentation, the high click through rates and direct nature of delivery.
This is obviously great new for us and the industry and its good to see our public body so bullish.
Posted in Digital Marketing, Industry News, Mobile Marketing |
Feedback we are getting from our clients regarding the response rates of campaigns are certainly promising. We will be releasing more detailed info in the form of a white paper soon but read on for a summary of the info compiled thus far:
Average response rates: 22% – As far as we are concerned this is a great result, we were expecting to see results around the 15% – 20% based on forrester reports etc, so at 22% we are very happy. In addition to this some coupon campaigns ( the easiest to accurately track) have shown up to 60% response rates. We will do a later post with tips on how to achieve this with your campaigns.
18% of adverts received were shown to friends. This is an important metric as it shows that with a list of say 1000 subscribers you could actually be reaching 1180 people. (We are still gather data on this and so may change the actual figure for the white paper but this is how it stands now).
So, there is your summary, look out for the white paper and in the mean time why not gauge your results against these and see how your campaigns are doing.
Posted in Analytics & Tracking, Digital Marketing, Mobile Marketing |
Why not add a small section to your web opt-in forms that allows users to select products or services of interest. This will allow you to segment your lists more efficiently, sending specific info to each new group and increasing your success rate.
Targeted lists rock and this little change could significantly increase your results.
Posted in Best Practices, Mobile Marketing, Tips & Tricks |